0121 454 8180

About Us

We are the UK's leading hair loss specialist, providing the best available non-surgical hair loss solutions for men and women. Get in touch with us today!

25 yrsIn practice
FreeConsultation
Men & womenAnd children
B15Birmingham

More than just  A hair loss clinic


You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?

Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.

In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

“When we say we understand the depression and devastation that accompanies losing your hair we really do – all the way to attempting suicide.

Come in and meet me at Optima, we’ll talk about how losing your hair is affecting you and I’ll tell you how I eventually found something that worked for me. Chances are it’ll work for you as well.”

Pete Murtha

Meet the Leaders


Our people are the best in the business – and that’s no idle boast. You’ll be met with warmth and understanding in world class surroundings here in Edgbaston, Birmingham – an environment built on professionalism, friendliness, expertise and years of experience.

Everybody appreciates the sensitivities involved with hair loss which is why we exercise discretion at every stage of the process. Your free, one-to-one consultation with our experts, involves an assessment of your scalp and an in-depth discussion of all the available hair loss treatments.

Rest assured – you’re under no obligation – we don’t ‘hard sell’ our services. We simply explain what we can do for you and how we’d provide you with your new head of hair…and then it’s up to you.

PeteCEO & Founder
KarenCreative Director & Co-Founder
AnnieSenior Consultant
ElysshaStyling Manager
JadeTeam Leader

Award-Winning Hair Loss Specialists


Diamond Distinction Awards trophy presented to Optima Hair Specialists for Leading Hair Loss Treatment Clinic
Leading Hair Loss Treatment ClinicDiamond Distinction Awards, 2026
Salonspy Customer Service Award winner 2026 plaque for Optima Hair Specialists
Customer Service AwardSalonspy, 2026
Salonspy Customer Service Award winner 2025 plaque for Optima Hair Specialists
Customer Service AwardSalonspy, 2025
Global 100 glass award for Best Hair Loss Clinic 2024
Best Hair Loss ClinicGlobal 100, 2024

We’ve Been Mentioned


We’re proud to support a number of charities close to our hearts.

Some support children, others support those suffering from cancer, but they all have one thing in common: helping people when they need it most.

Read about charity & funding

Two young clients and an Optima Hair team member holding handwritten signs about beating cancer

Frequently asked questions

Find Answers to Common Questions

I’m losing my hair, what can I do?

There are plenty of options out there for you. Pete lost his hair in his 20’s and that’s what drove him to get Optima up and running, to help people like you. The best thing you can do right now is to book in for a free, no obligation consultation with one of our hair loss specialists. Get in touch by emailing us on info@optimahair.co.uk or call on 0121 454 8180.

Can I save my hair?

Yes you can – with the right treatment and advice there is no need to accept going bald. Our laser hair growth therapy can encourage new growth and halt any further hair loss.

How does a hair system work?

We customise your order completely to your requirements, and there are various methods of attachment. The best method can be decided between you and your consultant. Once you decide it’s something you want to do, the waiting time in this programme can be 8 – 12 weeks, however it’s well worth the wait! It doesn’t hurt and it’s instant as you can see by Pete’s video.

How natural will it look

You’ll meet Pete where you can see with your own eyes up close exactly how natural it can look. We pride ourselves on providing systems that are so natural and undetectable that even you will forget you’re wearing one!

What happens if I don’t like it?

If you’re nervous and you don’t like it then you can apply to have your money returned and you lose nothing – you don’t know until you try. *terms and conditions apply

From the founder

I lost my hair in my twenties. Nobody treated me like a person, so I built a place that would.

Pete Murtha · Founder, Optima Hair

Free · confidential · no obligation

Talk to people who have been there.

  1. 01You send the form. It lands with reception in Birmingham, not an agency inbox.
  2. 02We call you back at the time you picked and talk through what's realistic for your hair.
  3. 03If you want to come in, we book a free consultation in a private room. You can stop at any point.

Optima Hair Specialists

52 Frederick Rd, Edgbaston, Birmingham, B15 1HN
0121 454 8180   reception@optimahair.co.uk

Monday
10am – 7:30pm
Tuesday
10am – 7:30pm
Wednesday
10am – 6pm
Thursday
10am – 7:30pm
Friday
10am – 6pm
Saturday
10am – 3pm

Free · Confidential · No obligation

Book a free consultation

About a minute. We'll call you back at a time that suits you.

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The consultation is 100% confidential and will help answer any, and all, of the questions you have about the hair loss treatment best suited to your needs. It's informal, you're under no obligation, and you're more than welcome to bring a friend or family member along for support.

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