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Celebrating 22 Years of Transforming Lives

About Us

More than just 
A hair loss clinic

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?

Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.

In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

“When we say we understand the depression and devastation that accompanies losing your hair we really do – all the way to attempting suicide.

Come in and meet me at Optima, we’ll talk about how losing your hair is affecting you and I’ll tell you how I eventually found something that worked for me. Chances are it’ll work for you as well.”

Pete Murtha

Meet the Team

Our people are the best in the business – and that’s no idle boast. You’ll be met with warmth and understanding in world class surroundings here in Edgbaston, Birmingham – an environment built on professionalism, friendliness, expertise and years of experience.

Everybody appreciates the sensitivities involved with hair loss which is why we exercise discretion at every stage of the process. Your free, one-to-one consultation with our experts, involves an assessment of your scalp and an in-depth discussion of all the available hair loss treatments.

Rest assured – you’re under no obligation – we don’t ‘hard sell’ our services. We simply explain what we can do for you and how we’d provide you with your new head of hair…and then it’s up to you.

Pete Murtha

CEO & Founder

Karen Evans

Creative Director & Co-Founder

Annie French

Senior Consultant




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Barber / Stylist


Barber / Stylist


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Team Leader


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Salon Assistant



We’ve Been 

We’re proud to support a number of charities close to our hearts.

Some support children, others support those suffering from cancer, but they all have one thing in common: helping people when they need it most.

Frequently Asked Questions

Find Answers to
Common Questions

I’m losing my hair, what can I do?

There are plenty of options out there for you. Pete lost his hair in his 20’s and that’s what drove him to get Optima up and running, to help people like you. The best thing you can do right now is to book in for a free, no obligation consultation with one of our hair loss specialists. Get in touch by emailing us on or call on 0121 454 8180.

Can I save my hair?

Yes you can – with the right treatment and advice there is no need to accept going bald. Our laser hair growth therapy can encourage new growth and halt any further hair loss.

How does a hair system work?

We customise your order completely to your requirements, and there are various methods of attachment. The best method can be decided between you and your consultant. Once you decide it’s something you want to do, the waiting time in this programme can be 8 – 12 weeks, however it’s well worth the wait! It doesn’t hurt and it’s instant as you can see by Pete’s video.

How natural will it look

You’ll meet Pete where you can see with your own eyes up close exactly how natural it can look. We pride ourselves on providing systems that are so natural and undetectable that even you will forget you’re wearing one!

What happens if I don’t like it?

If you’re nervous and you don’t like it then you can apply to have your money returned and you lose nothing – you don’t know until you try. *terms and conditions apply