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Celebrating 22 Years of Transforming Lives

Success Story

Tony Daley

The former England, Aston Villa and Wolves flying winger was horrified when some team mates played a prank on him which damaged his trademark dreadlocks.

“Imagine my horror when I realised what had started out as a bit of fun, was going to have a long term effect on my hair. I lost my dreadlocks almost overnight, but figured they’d just grow back. When it became apparent that wasn’t going to happen I turned to Pete and Optima for help and advice”.

“As a full time fitness coach still working in football, I’m expected to look good – to look and feel the part – and I can only do that if I am confident in my appearance. After a consultation with Pete and careful consideration of my options, I chose the Optima hair system which works for me, and leaves me feeling really happy about my hair”.