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Pete’s Story

Founder of Optima Hair

Pete’s Hair Loss Solution

Pete is the founder and driving force behind Optima Hair Specialists. After showing signs of hair loss at 21, Pete, at the time a fork life truck driver in Essex, spent his life savings trying to find the solution for his hair loss.

His perfect solution – hair systems – changed his life for the better, although he found the hair replacement industry at the time to be dated and indifferent to the clients it served. With a vision to create a better hair replacement experience through compassion, understanding, exceptional aftercare and superior manufacturing quality, Pete founded Optima with our Creative Director Karen Evans in 2003, operating from a spare bedroom in his house in Sutton Coldfield.

From Humble Beginnings to Europe’s Premier Hair Replacement Studio

Over nearly a quarter-of-a-century, Optima has evolved and expanded in line with the demands of a growing client base, along with the advancements in sophisticated hair replacement systems.

What began as Pete’s personal crusade has developed into the single largest hair replacement studio in Europe – not bad going for a balding, ex-forklift truck driver!

It’s impossible to overstate the drive, dedication and sheer bloody mindedness that Pete has poured into creating a world class centre of excellence, aligned with empathy and a true understanding of what it means to lose your hair.

When we say we understand the depression and devastation that accompanies losing your hair we really do – all the way to attempting suicide.

Going bald at the age of just 23 years old was just too much to take – I wanted my life to end. I’d spent £18,000 desperately searching for a ‘cure’ – believe me I tried everything there was to try – I didn’t just have the proverbial ‘T-shirt’, I had a whole drawer full! The sweet irony is that what could’ve been the death of me is now the lifeblood that courses through my veins, helping fellow hair loss sufferers beat the anger, desperation and lack of self-esteem that so nearly cost me my life. Two decades on I’m older and so much wiser and the message is loud and clear, ‘You don’t have to lose out to hair loss.’

Come in and meet me at Optima, we’ll talk about how losing your hair is affecting you and I’ll tell you how I eventually found something that worked for me. Chances are it’ll work for you as well.

When we say we understand the depression and devastation that accompanies losing your hair we really do – all the way to attempting suicide.

Going bald at the age of just 23 years old was just too much to take – I wanted my life to end. I’d spent £18,000 desperately searching for a ‘cure’ – believe me I tried everything there was to try – I didn’t just have the proverbial ‘T-shirt’, I had a whole drawer full! The sweet irony is that what could’ve been the death of me is now the lifeblood that courses through my veins, helping fellow hair loss sufferers beat the anger, desperation and lack of self-esteem that so nearly cost me my life. Two decades on I’m older and so much wiser and the message is loud and clear, ‘You don’t have to lose out to hair loss.’

Come in and meet me at Optima, we’ll talk about how losing your hair is affecting you and I’ll tell you how I eventually found something that worked for me. Chances are it’ll work for you as well.

We’re proud to support a number of charities close to our hearts.

Some support children, others support those suffering from cancer, but they all have one thing in common: helping people when they need it most.

Read about charity & funding

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