Pete is the founder and driving force behind Optima Hair Specialists. After showing signs of hair loss at 21, Pete, at the time a fork life truck driver in Essex, spent his life savings trying to find the solution for his hair loss. His perfect solution – hair systems – changed his life for the better, although he found the hair replacement industry at the time to be dated and indifferent to the clients it served. With a vision to create a better hair replacement experience through compassion, understanding, and exceptional aftercare and superior manufacturing quality, Pete founded Optima with our Creative Director Karen Evans in 2003 from his spare bedroom.
Over the years Optima has expanded and moved premises 3 times to cope with the demands of our client base, and 16 years later Optima has grown to become the single largest hair replacement studio in Europe, testament to Pete’s drive and dedication to provide the world class centre of expertise and empathy that makes Optima unique.