Pete Murtha
CEO & Founder
Pete is the CEO and founder of Optima, and with his extensive knowledge of the hair loss industry and his cockney charm you’ll instantly feel at home with our leader. Losing his hair at 21 and going through the many different options available to him at the time to combat his hair loss, Pete is in a unique position to empathise and help anybody suffering with hair loss.
One of the biggest aspects of Optima close to Pete’s heart is the charity work he and the company do to help children suffering from hair loss. Over the years he’s personally seen and helped hundreds of children combat their hair loss, with regular visits and donations to Birmingham Children’s Hospital, Pete is always keen to help any child in need.
