Christmas 2020 – A Message from Pete

2020… who saw that coming?!

It’s safe to say 2020 has been the most difficult year of people’s lives.

We know it has put a huge strain on the hair replacement industry, with lockdowns all over the world, it’s affected every aspect of supplying hair to clients. It has shown that hair replacement companies need to have stability, infrastructure, and the ability to improvise, adapt, and overcome adversity to be able to cope with the changes that can happen weekly.

Here at Optima I won’t lie, it’s been the toughest year in our 18 year history, as we’ve had to deal with the constant changing of rules, but thankfully with the right safety procedures we implemented, we haven’t had one COVID case reported – because safety is everything.

This year has also made everyone look at their own lives and think about what’s important. I, for one, have done that as I sadly lost my father the week of lockdown, so suddenly having to cope with the grief of becoming an orphan and the shutting down of Optima was a lot to bear. I got through it with the support of my clients and staff, and that’s made me realise that as horrendous as 2020 has been, it’s taught so many that the simple things matter the most, and it’s made me think of one question…

“What have I missed most in 2020?”

Most people will say holidays, or the pub, or socialising, but one thing I’ve missed the most is the hugs. Here at Optima we are a huggy lot, and hugging our clients is what I miss most. What do you miss the most?

In these troubled times the only thing we can do is take one day at a time and be there for those that need us, like we are here for our clients.

Wishing you all a happy Christmas. See you in the New Year!

All my best,

Pete